Levi’s Art Battle

M LEVI’S ART BATTLE Watch the teaser video! The brief  Levi’s brand image in China is known to be an old-fashioned brand that grandparents used to wear. They want to wash off this image and target younger consumers. The solution  Leveraging the...

Madness Event

M MADNESS EVENTS GATHERING CREATIVE INFLUENCERS FROM ALL OVER THE WORLD Watch the teaser video! “In a mad world only the mad are sane” The premise  Using our network of over 300 active creative influencers from all over the world, Madness Creative Talks is a key...

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Levi’s Sales

M LEVI’S A SHOWCASE OF SALES INNOVATION The brief  Levi’s is perceived as a parental brand, how can we make Levi’s a top-of-mind denim brand in China. The solution Our solution is to launch a mini-app called “My Levi’s” which allows youngsters to customize their...

Philosophy

M PHILOSOPHY ACTUAL CELEBRITY & VIRTUAL CELEBRITY Watch the showcase video! The brief Philosophy was newly launched in China in 2017, and it need to communicate its calm and peaceful brand tonality in a way that is accepted by Chinese youth market. The...

GEOX

M GEOX BAD WEATHER GOOD TRIP Watch the showcase video! The problem Chinese consumers were unaware that Geox is renowned for creating state-of-the-art, footwear ideal for all-weather and terrains. Functional, yet stylish, Geox remained shunned by younger...