Cajon

M SKECHERS MY ENERGY CAMPAIGN FOR TMALL 99 Watch the showcase video! The brief  Skechers’ classic “Energy” series hit the market in 1999 with Britney Spears, but Chinese young consumers don’t all resonate with 90s American music culture....

Eggenstein

M EGG TOUR WE TURNED AN AGRICULTURAL PRODUCT INTO A YOUNG ACG IP How did we make ordinary extraordinary? We created two IP characters “Egginstein & Eggie” to promote a philosophy of health: life should be back to zero. It changed the perception of...

EOS

M EOS x 大笑 PRODUCT CAMPAIGN #我的唇情担当 The challenge EOS has always been the best selling lip balm in the US. But their awareness is low amongst young Chinese consumers, while they have less advantage over product functionality & price. The solution We revamped...

Global Citizen

M VEOCEL™ X GLOBAL CITIZEN PROGRAM A NEW WAY FOR A B2B BRAND ENTRY CHINA Watch the showcase video! The brief VEOCEL™, as a brand new cosmetic / personal care fabric fiber brand from Austria, its materials are derived from 100% pure plant extract and can be 100%...

We Support China 2020

M THE GLOBAL CITIZEN CAMPAIGN TACKLING DISCRIMINATION DURING THE COVID ERA The beginning The dawn of COVID-19 is broadcast all over the world with Wuhan, China at the center of attention. A slew of media frenzy and inconsistent reports building fear and hate...

5C

M Watch the showcase video! Why 5C Consumer desire is shifting! It’s more about an experience than love for the brand itself. It’s about fostering an e-commerce ecosystem requiring us to forge a new approach to meet our target audience. We must find...