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M LEVI’S A SHOWCASE OF SALES INNOVATION The brief Levi’s is perceived as a parental brand, how can we make Levi’s a top-of-mind denim brand in China. The solution Our solution is to launch a mini-app called “My Levi’s” which allows youngsters to customize their...
M PHILOSOPHY ACTUAL CELEBRITY & VIRTUAL CELEBRITY Watch the showcase video! The brief Philosophy was newly launched in China in 2017, and it need to communicate its calm and peaceful brand tonality in a way that is accepted by Chinese youth market. The...
M GEOX BAD WEATHER GOOD TRIP Watch the showcase video! The problem Chinese consumers were unaware that Geox is renowned for creating state-of-the-art, footwear ideal for all-weather and terrains. Functional, yet stylish, Geox remained shunned by younger...
M CITRIC CITRIC ORANGE JUICE CHINA ENTRY PLAN Watch the showcase video! The brief Citric is a freshly squeezed juice brand from South America. Its orange juice has the benefit of being able to be produced year-round. It is a real NFC juice, but the brand lacks...
M WMF THE AUTUMN REUNION Watch the showcase video! The brief WMF was going to launch new family cookware in autumn, but autumn was never considered as a time for family gatherings like other major Chinese holidays. The idea Creating the second largest family...
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