M LEVI’S ART BATTLE Watch the teaser video! The brief Levi’s brand image in China is known to be an old-fashioned brand that grandparents used to wear. They want to wash off this image and target younger consumers. The solution Leveraging the...
M MADNESS EVENTS GATHERING CREATIVE INFLUENCERS FROM ALL OVER THE WORLD Watch the teaser video! “In a mad world only the mad are sane” The premise Using our network of over 300 active creative influencers from all over the world, Madness Creative Talks is a key...
This page is currently being prepared. Please retry later. __________...
M LEVI’S A SHOWCASE OF SALES INNOVATION The brief Levi’s is perceived as a parental brand, how can we make Levi’s a top-of-mind denim brand in China. The solution Our solution is to launch a mini-app called “My Levi’s” which allows youngsters to customize their...
M PHILOSOPHY ACTUAL CELEBRITY & VIRTUAL CELEBRITY Watch the showcase video! The brief Philosophy was newly launched in China in 2017, and it need to communicate its calm and peaceful brand tonality in a way that is accepted by Chinese youth market. The...
Recent Comments