M GEOX BAD WEATHER GOOD TRIP Watch the showcase video! The problem Chinese consumers were unaware that Geox is renowned for creating state-of-the-art, footwear ideal for all-weather and terrains. Functional, yet stylish, Geox remained shunned by younger...
M CITRIC CITRIC ORANGE JUICE CHINA ENTRY PLAN Watch the showcase video! The brief Citric is a freshly squeezed juice brand from South America. Its orange juice has the benefit of being able to be produced year-round. It is a real NFC juice, but the brand lacks...
M WMF THE AUTUMN REUNION Watch the showcase video! The brief WMF was going to launch new family cookware in autumn, but autumn was never considered as a time for family gatherings like other major Chinese holidays. The idea Creating the second largest family...
M GNC – “BURNING DANCE” CAMPAIGN FOR NETEASE SHOPPING FESTIVAL IN COLLABORATION WITH CHINA’S TOP DANCING STUDIO Brand TVC development – 跟着我做 The brief As one of the world’s top health supplement brand, GNC has barriers promoting in China since the...
M BALLANTINE’S A SHOWCASE OF THE INTEGRATED CAMPAIGN The brief Whisky is considered an old-fashioned drink for many young consumers. We must rebrand whisky for a better reputation The solution Our answer was the “Highball,” a trendy whisky drink of...
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