M GNC FITS YOU Watch the viral video! The brief As one of the world’s top health supplement brand, GNC has barriers promoting in China since the mature market is more prone to local brands, and the young consumers do not have the habit of consuming health...
M SKECHERS ARTIST COLLABORATION CAMPAIGN FOR TMALL 520, 618 The brief Skechers’ hero product series, “D’Lites” is starting to show a decline in sales growth, mainly due to a lack of new product stories to capture the youth market, drive...
M SKECHERS MY ENERGY CAMPAIGN FOR TMALL 99 Watch the showcase video! The brief Skechers’ classic “Energy” series hit the market in 1999 with Britney Spears, but Chinese young consumers don’t all resonate with 90s American music culture....
M EGG TOUR WE TURNED AN AGRICULTURAL PRODUCT INTO A YOUNG ACG IP How did we make ordinary extraordinary? We created two IP characters “Egginstein & Eggie” to promote a philosophy of health: life should be back to zero. It changed the perception of...
M EOS x 大笑 PRODUCT CAMPAIGN #我的唇情担当 The challenge EOS has always been the best selling lip balm in the US. But their awareness is low amongst young Chinese consumers, while they have less advantage over product functionality & price. The solution We revamped...
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