M 2021 SKECHERS CNY CAMPAIGN IDEA: SAFE TRIP HOME 出入平安 Business challenge: Travelling back home during Chinese New Year was decreased due to the pandemic anxiety. Our idea is to turn the footwears into a gods blessed symbol for a safety trip. We launched a series...
M SKECHERS FOAMIES The challenge EOS has always been the best selling lip balm in the US. But their awareness is low amongst young Chinese consumers, while they have less advantage over product functionality & price. The solution We revamped and establish a...
M ARCHFIT Watch the showcase video! The problem Chinese consumers were unaware that Geox is renowned for creating state-of-the-art, footwear ideal for all-weather and terrains. Functional, yet stylish, Geox remained shunned by younger consumers. Insight:...
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