M 2021 JNBY YUKWOOL CAMPAIGN IDEA: UNTAMED BEAUTY Business challenge: People don’t have the notion of the value of yuk wool. Our idea is to embark on a journey to the highlands in Tibet, to deliver a hand-picked precious process by presenting the nature and...
M 2021 SKECHERS CNY CAMPAIGN IDEA: SAFE TRIP HOME 出入平安 Business challenge: Travelling back home during Chinese New Year was decreased due to the pandemic anxiety. Our idea is to turn the footwears into a gods blessed symbol for a safety trip. We launched a series...
M SKECHERS FOAMIES The challenge EOS has always been the best selling lip balm in the US. But their awareness is low amongst young Chinese consumers, while they have less advantage over product functionality & price. The solution We revamped and establish a...
M ARCHFIT Watch the showcase video! The problem Chinese consumers were unaware that Geox is renowned for creating state-of-the-art, footwear ideal for all-weather and terrains. Functional, yet stylish, Geox remained shunned by younger consumers. Insight:...
M LEVI’S ART BATTLE Watch the teaser video! The brief Levi’s brand image in China is known to be an old-fashioned brand that grandparents used to wear. They want to wash off this image and target younger consumers. The solution Leveraging the...
M MADNESS EVENTS GATHERING CREATIVE INFLUENCERS FROM ALL OVER THE WORLD Watch the teaser video! “In a mad world only the mad are sane” The premise Using our network of over 300 active creative influencers from all over the world, Madness Creative Talks is a key...
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