Citric

M CITRIC CITRIC ORANGE JUICE CHINA ENTRY PLAN Watch the showcase video! The brief  Citric is a freshly squeezed juice brand from South America. Its orange juice has the benefit of being able to be produced year-round. It is a real NFC juice, but the brand lacks...

WMF

M WMF THE AUTUMN REUNION Watch the showcase video! The brief WMF was going to launch new family cookware in autumn, but autumn was never considered as a time for family gatherings like other major Chinese holidays. The idea Creating the second largest family...

GNC Romantic Workout

M GNC – “BURNING DANCE” CAMPAIGN FOR NETEASE SHOPPING FESTIVAL IN COLLABORATION WITH CHINA’S TOP DANCING STUDIO Brand TVC development – 跟着我做 The brief As one of the world’s top health supplement brand, GNC has barriers promoting in China since the...

Ballentine’s

M BALLANTINE’S A SHOWCASE OF THE INTEGRATED CAMPAIGN The brief  Whisky is considered an old-fashioned drink for many young consumers. We must rebrand whisky for a better reputation The solution Our answer was the “Highball,” a trendy whisky drink of...

GNC Fits You

M GNC FITS YOU Watch the viral video! The brief As one of the world’s top health supplement brand, GNC has barriers promoting in China since the mature market is more prone to local brands, and the young consumers do not have the habit of consuming health...

Flabjacks

M SKECHERS ARTIST COLLABORATION CAMPAIGN FOR TMALL 520, 618 The brief  Skechers’ hero product series, “D’Lites” is starting to show a decline in sales growth, mainly due to a lack of new product stories to capture the youth market, drive...