2021 JNBY YUKWOOL CAMPAIGN
IDEA: UNTAMED BEAUTY
Business challenge: People don’t have the notion of the value of yuk wool. Our idea is to embark on a journey to the highlands in Tibet, to deliver a hand-picked precious process by presenting the nature and culture of grazing the yaks. The mission to promote the local animal wool by improving the native people’s living environment.
TVC
Watch the showcase video!
Watch the showcase video!
Watch the showcase video!



