EOS x 大笑 PRODUCT CAMPAIGN

#我的唇情担当

The challenge

EOS has always been the best selling lip balm in the US. But their awareness is low amongst young Chinese consumers, while they have less advantage over product functionality & price.

The solution

We revamped and establish a new emotional bonding with young consumers through youth insights of “self-expression” and hot trend of hip-hop music; communicated through a new type of medium “MV” and music billboards instead of traditional digital methods.

Deliverables

Campaign Idea & Theme
Campaign KV Production
Campaign MV Production
Music Platform – Echo Collaboration
HTML5 Interactive Site
Weibo Hot Topic & Hot Search
KOL Collaboration

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