We focus on creating
cultural edge for the brands.
How Does Createc’s 5C
Promotion Model Accelerate Brands’
E-commerce Growth?
With the focus on creating cultural edge and emotional preference for the brands, a team of international expertise at Createc develops consultant services and cool ideas that deliver greater business result.
Skechers: Cajon
The idea, “This is my energy” was spread online by music KOLs, and offline by youth culture exhibitions. It finally went viral as consumers purchased the playable Cajon shoebox set on Tmall and created their own short classical-style MVs.
Skechers: LA Gear Returned
We maximized traffic towards the Tmall sneaker category festival by leveraging secondary market conversion mechanisms, sneaker media leaks, offline sneaker reseller collaborations, sneakerhead unboxing content, and relevant lexicon.
Skechers: Love Is to Be Seen
In collaboration with artist Ton Mak and her IP Flabjacks, we created a series of Tmall exclusive gift boxes and GWPs under the main theme of “Love is to be seen”. Creative assets and total looks were then launched on Tmall 520 & 618 sales festivals.
Ballantine’s: Stay True
Instead of creating a traditional TVC, we launched content evolution specific to our channel. We co-created music videos with true artists Tia and Danker, implanting our brand and product messaging within the lyrics.
GNC: Fits You
We struck a head-to-toe revamp of GNC’s commerce sore with the main strategy of “personalized supplement counseling.” To reach Chinese young consumers, four series of lifestyle product videos were created under four-man TA portfolios.
WMF: The Autumn Reunion
WMF was going to launch the new family cookware in the Tmall Autumn Promotion, but the challenge was that autumn wasn’t a homecoming season. Our solution was to create the second-largest family reunion, “The Autumn Reunion,” for the people of China.
GNC: Romantic Workout
In collaboration with China’s top dancing studio Caster and young rapper MC Han, we created a “Lose your calories” MV. We then leveraged China’s top sports APP, music APP and street dance community to promote the weight-management product “Slimvance”.
EOS: A Colorful Kiss
EOS is the best selling lip balm in the US, but not yet well known in China. We became the first one to work with a top female rapper, Daxiao, to generate huge social buzz with a song named “A colorful kiss” to shout out to the confident women in China.
Geox: Bad Weather, Good Trip
Our task was to take on the market with a fresh approach to engage younger audience by using a language they understand, making Geox their top choice of footwear when looking for the perfect blend of function and style in a shoe.
Levi’s: Innovation Showcase
To change the perception that Levi’s is an old-fashioned brand among young consumers, we created and managed a mini-app that leveraged the custom creation culture of the internet which could be immortalized into wearable cultural graphics.
Levi’s: Art Battle
Createc’s in-house studio collaborated with global art IP Art Battle for Levi’s DIY campaign, to create a nostalgic homage to creativity, and Levi’s core value “Authenticity and Innovation”. 16 artists, who combines graffiti style with vibrant color, typographic in the campaign.
Philosophy: Merry Cactus
We created a Christmas gifting campaign in a three-way cross over with virtual celebrity “Flabjacks” and celebrity Evan Lin; to communicate the thankfulness brand tonality while hitting the heart of young consumers.
Egg Tour: Eggenstein & Eggie
How did we make ordinary extraordinary? We created two IP characters “Egginstein & Eggie” to promote a philosophy of health: life should be back to zero. It changed the perception of agricultural products, eggs can be fun.
Lafuma: The Weather Girl
An all-condition jacket enables you to walk against the wind, but also walk against the wind in your life journey. Lafuma successfully connected young girls and wind jackets by an emotional bonding.
Walmart: Love Discount
In China, online shopping are driven by discount, the brands disconnect the consumers at the emotional level. This time, Walmart and JD.COM co-launched 88 Festival, invited you to pay less but deliver more to the loved ones.
‘Adapting the culture is key’:
Createc to bring more new brands into China.
Unfold x Van Gogh Museum®
‘Close ego, open your eco’ is the motto of brother and sister Frank & Tess, the founders of UNFOLD. Through cool and innovative projects in the field of music, art and culture, they are committed to creating a sustainable future.
Old Jamaica
Ginger beer is not that well known in the Chinese market as in the west. We helped Old Jamaica build its attractiveness as a refreshing beverage that also has added health benefits and also managed their e-commerce entry into China’s beverage market.
Citric
We helped Citric with finding their strategic path towards the “top of mind” OJ for Chinese consumers by watching the wave of healthy alternatives in Chinese market.
Egg Tour: Eggenstein & Eggie
How did we make ordinary extraordinary? We created two IP characters “Egginstein & Eggie” to promote a philosophy of health: life should be back to zero. It changed the perception of agricultural products, eggs can be fun.
Lafuma: The Weather Girl
An all-condition jacket enables you to walk against the wind, but also walk against the wind in your life journey. Lafuma successfully connected young girls and wind jackets by an emotional bonding.
Walmart: Love Discount
In China, online shopping are driven by discount, the brands disconnect the consumers at the emotional level. This time, Walmart and JD.COM co-launched 88 Festival, invited you to pay less but deliver more to the loved ones.
Unfold x Van Gogh Museum®
‘Close ego, open your eco’ is the motto of brother and sister Frank & Tess, the founders of UNFOLD. Through cool and innovative projects in the field of music, art, and culture, they are committed to creating a sustainable future.
Old Jamaica
Ginger beer is not that well known in the Chinese market as in the west. We helped Old Jamaica build its attractiveness as a refreshing beverage that also has added health benefits and also managed their e-commerce entry into China’s beverage market.
Citric
We helped Citric with finding their strategic path towards the “top of mind” OJ for Chinese consumers by watching the wave of healthy alternatives in Chinese market.
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