Skechers: Cajon

The idea, “This is my energy” was spread online by music KOLs, and offline by youth culture exhibitions. It finally went viral as consumers purchased the playable Cajon shoebox set on Tmall and created their own short classical-style MVs.

Skechers: Love Is to Be Seen

In collaboration with artist Ton Mak and her IP Flabjacks, we created a series of Tmall exclusive gift boxes and GWPs under the main theme of “Love is to be seen”. Creative assets and total looks were then launched on Tmall 520 & 618 sales festivals.

Ballantine’s: Stay True

Instead of creating a traditional TVC, we launched content evolution specific to our channel. We co-created music videos with true artists Tia and Danker, implanting our brand and product messaging within the lyrics.

GNC: Fits You

We struck a head-to-toe revamp of GNC’s commerce sore with the main strategy of “personalized supplement counseling.” To reach Chinese young consumers, four series of lifestyle product videos were created under four-man TA portfolios.

GNC: Romantic Workout

In collaboration with China’s top dancing studio Caster and young rapper MC Han, we created a “Lose your calories” MV. We then leveraged China’s top sports APP, music APP and street dance community to promote the weight-management product “Slimvance”.

EOS: A Colorful Kiss

EOS is the best selling lip balm in the US, but not yet well known in China. We became the first one to work with a top female rapper, Daxiao, to generate huge social buzz with a song named “A colorful kiss” to shout out to the confident women in China.

Geox: Bad Weather, Good Trip

Our task was to take on the market with a fresh approach to engage younger audience by using a language they understand, making Geox their top choice of footwear when looking for the perfect blend of function and style in a shoe.

Levi’s: Innovation Showcase

To change the perception that Levi’s is an old-fashioned brand among young consumers, we created and managed a mini-app that leveraged the custom creation culture of the internet which could be immortalized into wearable cultural graphics.

Levi’s: Art Battle

Createc’s in-house studio collaborated with global art IP Art Battle for Levi’s DIY campaign, to create a nostalgic homage to creativity, and Levi’s core value “Authenticity and Innovation”. 16 artists, who combines graffiti style with vibrant color, typographic in the campaign.

Egg Tour: Eggenstein & Eggie

How did we make ordinary extraordinary? We created two IP characters “Egginstein & Eggie” to promote a philosophy of health: life should be back to zero. It changed the perception of agricultural products, eggs can be fun.

JNBY: Untamed Beauty

Our idea is to embark on a journey to the highlands in Tibet, to deliver a hand-picked precious process by presenting the nature and culture of grazing the yaks. The mission is to promote the local animal wool by improving the native people’s living environment.

2021 Skechers X 上海志愿者公益基金会

Idea: Love Doubled

Our idea is to create relevancy with charity to recruit more younger consumers. Make the Skechers has a new group of fans who are pet lovers since its rapid growth market in China.

Skechers: Safe Trip Home

Our idea is to turn the footwear into a god’s blessed symbol for a safe trip. We launched a series of short films to drive the social buzz. We worked with a Hong Kong fortune-teller to endorse the shoes through its product design with a Feng Shui approach.

Hazzys: Moments with Dog

We curated our first art event in Shanghai during the grand opening of Jiuguang Center, which is the first freestyle graffiti performance collaborated with Ethan who is the #1 OG artist. Our mission is to bring art to everyone!

NESPRESSO: CNY

Every new year, in this precious moment, we always go home for a reunion. The hometown is the beginning of all growth. When you come back here, you find that only those people and things in your hometown have not changed. 

Unfold x Van Gogh Museum®

‘Close ego, open your eco’ is the motto of brother and sister Frank & Tess, the founders of UNFOLD. Through cool and innovative projects in the field of music, art and culture, they are committed to creating a sustainable future.

Old Jamaica

Ginger beer is not that well known in the Chinese market as in the west. We helped Old Jamaica build its attractiveness as a refreshing beverage that also has added health benefits and also managed their e-commerce entry into China’s beverage market.

Egg Tour: Eggenstein & Eggie

How did we make ordinary extraordinary? We created two IP characters “Egginstein & Eggie” to promote a philosophy of health: life should be back to zero. It changed the perception of agricultural products, eggs can be fun.

Lafuma: The Weather Girl

An all-condition jacket enables you to walk against the wind, but also walk against the wind in your life journey. Lafuma successfully connected young girls and wind jackets by an emotional bonding.

Walmart: Love Discount

In China, online shopping are driven by discount, the brands disconnect the consumers at the emotional level. This time, Walmart and JD.COM co-launched 88 Festival, invited you to pay less but deliver more to the loved ones.

Unfold x Van Gogh Museum®

‘Close ego, open your eco’ is the motto of brother and sister Frank & Tess, the founders of UNFOLD. Through cool and innovative projects in the field of music, art, and culture, they are committed to creating a sustainable future.

Old Jamaica

Ginger beer is not that well known in the Chinese market as in the west. We helped Old Jamaica build its attractiveness as a refreshing beverage that also has added health benefits and also managed their e-commerce entry into China’s beverage market.