WMF

THE AUTUMN REUNION

Watch the showcase video!

The brief
WMF was going to launch new family cookware in autumn, but autumn was never considered as a time for family gatherings like other major Chinese holidays.
The idea
Creating the second largest family reunion in China after the Spring Reunion – “The Autumn Reunion”. We unveiled the topic on both social media and offline stores, offering traveling and cooking apps. Our mobile engagement site allowed people to virtually eat with their family and introduced hundreds of recipes and cooking methods.
Brand TVC development – WMF 2017 Fall Campaign

The execution

In collaboration with China’s top dancing studio Caster and young rapper MC Han, we created a “Lose your calories” MV. We then leveraged China’s top sports APP, music APP, and street dance community to promote the idea and drove sales to e-commerce.