CITRIC

CITRIC ORANGE JUICE CHINA ENTRY PLAN

Watch the showcase video!

The brief 

Citric is a freshly squeezed juice brand from South America. Its orange juice has the benefit of being able to be produced year-round. It is a real NFC juice, but the brand lacks popularity in the Chinese market. The consumption scene is not well understood yet. The brand hopes to market in China and incorporate China’s e-commerce platform.

The solution

As Citric lacks brand awareness in China, they also have a big competitor: NongFu Spring Orange Juice, according to market research. We find the local orange juice is seasonally fresh, and the product communication is based on technical benefits, not emotional ones. So we unveil Citric’s unique strategy in China: to build up Citric NFC is fresh as a 365-day brand and become the first orange juice brand that comes to my mind by leveraging South American culture and forging emotional bonding.

The execution 

To build the brand awareness and elaborate“365 days of freshness brings you 365 days of joy” through official platforms and Tmall, and to expand female audiences pool, continuing to educate consumers about our products their South America heritage through social retainer contents. The local Chinese name “喜趣客”derives from Ciric’s brand philosophy and its South American traditions and culture that emphasize fun and playfulness. Creating a brand new online shop on Tmall, JD platforms, delivering the brand concept of “365 days of freshness brings you 365 days of joy”, to make Citric a beloved and trustworthy orange juice brand in China.

Key visuals development

E-Commerce store design

E-Commerce store design

Wechat service account setup

How Does Createc’s 5C

Promotion Model Accelerate Brands’

E-commerce Growth?