PHILOSOPHY
ACTUAL CELEBRITY & VIRTUAL CELEBRITY
Watch the showcase video!
The brief
Philosophy was newly launched in China in 2017, and it need to communicate its calm and peaceful brand tonality in a way that is accepted by Chinese youth market.
The solution
We created a Christmas gifting campaign in a three-way cross over with virtual celebrity “Flabjacks” and celebrity Evan Lin; to communicate the thankfulness brand tonality while hitting the heart of young consumers.
The execution
TA cross-dimension TVC was created featuring both the celebrity and virtual celebrity, to voice out for our interactive pack where consumers can purchase on e-commerce, customize and gift to their loved ones.
Brand TVC development – Christmas
Find More Work
_______