2021 SKECHERS CNY CAMPAIGN
IDEA: SAFE TRIP HOME 出入平安
Business challenge: Travelling back home during Chinese New Year was decreased due to the pandemic anxiety. Our idea is to turn the footwears into a gods blessed symbol for a safety trip. We launched a series of short films to drive the social buzz. We worked with a Hong Kong fortune teller to endorse the shoes through it’s product design with a fengshui approach. The campaign not only delivered a Chinese New Year celebration but also to increase the sales of the capsule collection. The result was 90% of the stock sold out after the campaign launching in 2 weeks.
Fashion shots featuring top tier celebrities for retail and ecommerce outlets
Hilarious series videos earnt millions viewership
Collaborating with famous fortune teller as social content