We bridge the gap between
brands and consumers.
We create and inspire cultural relevancy.
About Us
We are a global and local creative agency driven to create brand connectivity with young consumers. Our work in Europe, South America, and China empowers our core practices: strategy, creativity, and cultural experience rooted in the belief that “culture can drive brands forward.”
How Does Createc’s 5C
Promotion Model Accelerate Brands’
E-commerce Growth?
Our Work
We do what is necessary to embrace insight from fundamental truths. We work with clients that create culture and have their pulse on the market.
Skechers: Cajon
The idea, “This is my energy” was spread online by music KOLs, and offline by youth culture exhibitions. It finally went viral as consumers purchased the playable Cajon shoebox set on Tmall and created their own short classical-style MVs.
Skechers: LA Gear Returned
We maximized traffic towards the Tmall sneaker category festival by leveraging secondary market conversion mechanisms, sneaker media leaks, offline sneaker reseller collaborations, sneakerhead unboxing content, and relevant lexicon.
Skechers: Love Is to Be Seen
In collaboration with artist Ton Mak and her IP Flabjacks, we created a series of Tmall exclusive gift boxes and GWPs under the main theme of “Love is to be seen”. Creative assets and total looks were then launched on Tmall 520 & 618 sales festivals.
Ballantine’s: Stay True
Instead of creating a traditional TVC, we launched content evolution specific to our channel. We co-created music videos with true artists Tia and Danker, implanting our brand and product messaging within the lyrics.
GNC: Fits You
We struck a head-to-toe revamp of GNC’s commerce sore with the main strategy of “personalized supplement counseling.” To reach Chinese young consumers, four series of lifestyle product videos were created under four-man TA portfolios.
WMF: The Autumn Reunion
WMF was going to launch the new family cookware in the Tmall Autumn Promotion, but the challenge was that autumn wasn’t a homecoming season. Our solution was to create the second-largest family reunion, “The Autumn Reunion,” for the people of China.
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Our Culture
Our mission is to lower the barriers for Chinese outbound travelers to satisfy a curiosity of the unknown and appreciate culture. 4,000+ key partners engage with us, including national monuments, museums, art galleries, wellness experience practitioners, and local family-run businesses.
We believe racism and discrimination are more terrifying than the Covid-19, if it were to spread at the same rate. See our campaign in Europe.
The version and mission of Madness are to build up a platform for local artists and let them be seen and heard. Our event recruits approximately 200 people bimonthly.
Service
We bring multidisciplinary creative working together on every stage of the project. We create work with clients and community partners that connects with people on an emotional level, drives the cultural value for clients and delivers commerce results across the entire connected consumer experience.
Market Research
Market Testing
Growth Strategy
Brand Strategy
User’s Experience Strategy
Data Strategy
Experience Design
Brand Identity and Naming
Responsive Web
App, Mini-program
Retail O2O
Packaging Design
Campaign Development
Communications Planning
Media Planning
Content Strategy
Social and Influencer
Measurement and Reporting
Content Production
Interactive Production
Experiential Production
Film and Photo Studio
Print and Figure
Studio Prototyping