We bridge the gap between
brands and consumers
by creating the culture relevancy.
About us
We are a locally international creative agency, who fiercely creates brand connectivity with young consumers. Putting everything we do in Europe, South America and China allow us to drive our core practice: strategy, creativity, and cultural experience, rooted in the belief that “Culture can drive brands forward.”
How Does Createc’s 5C
Promotion Model Accelerate Brands’
E-commerce Growth?
Our work
We create work with clients that drives the cultural value and delivers commerce results.
JNBY: Untamed Beauty
Our idea is to embark on a journey to the highlands in Tibet, to deliver a hand-picked precious process by presenting the nature and culture of grazing the yaks. The mission is to promote the local animal wool by improving the native people’s living environment.
NESPRESSO: CNY
Every new year, in this precious moment, we always go home for a reunion. The hometown is the beginning of all growth. When you come back here, you find that only those people and things in your hometown have not changed.
Skechers: Safe Trip Home
Our idea is to turn the footwear into a god’s blessed symbol for a safe trip. We launched a series of short films to drive the social buzz. We worked with a Hong Kong fortune-teller to endorse the shoes through its product design with a Feng Shui approach.
Ballantine’s: Stay True
Instead of creating a traditional TVC, we launched content evolution specific to our channel. We co-created music videos with true artists Tia and Danker, implanting our brand and product messaging within the lyrics.
GNC: Fits You
We struck a head-to-toe revamp of GNC’s commerce sore with the main strategy of “personalized supplement counseling.” To reach Chinese young consumers, four series of lifestyle product videos were created under four-man TA portfolios.
WMF: The Autumn Reunion
WMF was going to launch the new family cookware in the Tmall Autumn Promotion, but the challenge was that autumn wasn’t a homecoming season. Our solution was to create the second-largest family reunion, “The Autumn Reunion,” for the people of China.
Skechers: Cajon
The idea, “This is my energy” was spread online by music KOLs, and offline by youth culture exhibitions. It finally went viral as consumers purchased the playable Cajon shoebox set on Tmall and created their own short classical-style MVs.
JNBY GROUP: 抖音运营
从0到1，我们用巧妙的创意和轻量的执行方式，为JNBY多个设计师服装品牌，在抖音平台建立了鲜明的品牌人设，并获得了第一批忠实的粉丝。以轻松、幽默的方式，向当代都市年轻人输出先锋的着装理念。每月发布近30条视频内容；视频风格多元，涉及室内、户外以及后期特效。
Skechers: Love Is to Be Seen
In collaboration with artist Ton Mak and her IP Flabjacks, we created a series of Tmall exclusive gift boxes and GWPs under the main theme of “Love is to be seen”. Creative assets and total looks were then launched on Tmall 520 & 618 sales festivals.
Hazzys: Moments with Dog
We curated our first art event in Shanghai during the grand opening of Jiuguang Center, which is the first freestyle graffiti performance collaborated with Ethan who is the #1 OG artist. Our mission is to bring art to everyone!
2021 Skechers X
Idea: Love Doubled
Our idea is to create relevancy with charity to recruit more younger consumers. Make the Skechers has a new group of fans who are pet lovers since its rapid growth market in China.
Walmart: Love Discount
In China, online shopping are driven by discount, the brands disconnect the consumers at the emotional level. This time, Walmart and JD.COM co-launched 88 Festival, invited you to pay less but deliver more to the loved ones.
Find More Work
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We connected
500+ museums in Europe.
Our culture
We believe racism and discrimination are more terrifying than the Covid-19, if it were to spread at the same rate. See our campaign in Europe.
The vision and mission of Madness are to build up a platform for local artists and let them be seen and heard. Our event recruits approximately 200 people bimonthly.
Service
Market Research
Market Testing
Growth Strategy
Brand Strategy
User’s Experience Strategy
Data Strategy
Experience Design
Brand Identity and Naming
Responsive Web
App, Mini-program
Retail O2O
Packaging Design
Campaign Development
Communications Planning
Media Planning
Content Strategy
Social and Influencer
Measurement and Reporting
Content Production
Interactive Production
Experiential Production
Film and Photo Studio
Print and Figure
Studio Prototyping