Skechers: Cajon

The idea, “This is my energy” was spread online by music KOLs, and offline by youth culture exhibitions. It finally went viral as consumers purchased the playable Cajon shoebox set on Tmall and created their own short classical-style MVs.

Skechers: LA Gear Returned

We maximized traffic towards the Tmall sneaker category festival by leveraging secondary market conversion mechanisms, sneaker media leaks, offline sneaker reseller collaborations, sneakerhead unboxing content, and relevant lexicon.

Skechers: Love Is to Be Seen

In collaboration with artist Ton Mak and her IP Flabjacks, we created a series of Tmall exclusive gift boxes and GWPs under the main theme of “Love is to be seen”. Creative assets and total looks were then launched on Tmall 520 & 618 sales festivals.

Ballantine’s: Stay True

Instead of creating a traditional TVC, we launched content evolution specific to our channel. We co-created music videos with true artists Tia and Danker, implanting our brand and product messaging within the lyrics.

GNC: Fits You

We struck a head-to-toe revamp of GNC’s commerce sore with the main strategy of “personalized supplement counseling.” To reach Chinese young consumers, four series of lifestyle product videos were created under four-man TA portfolios.

We believe racism and discrimination are more terrifying than the Covid-19, if it were to spread at the same rate. See our campaign in Europe.

The vision and mission of Madness are to build up a platform for local artists and let them be seen and heard. Our event recruits approximately 200 people bimonthly.