M EOS x 大笑 PRODUCT CAMPAIGN #我的唇情担当 The challenge EOS has always been the best selling lip balm in the US. But their awareness is low amongst young Chinese consumers, while they have less advantage over product functionality & price. The solution We revamped...
M VEOCEL™ X GLOBAL CITIZEN PROGRAM A NEW WAY FOR A B2B BRAND ENTRY CHINA Watch the showcase video! The brief VEOCEL™, as a brand new cosmetic / personal care fabric fiber brand from Austria, its materials are derived from 100% pure plant extract and can be 100%...
M THE GLOBAL CITIZEN CAMPAIGN TACKLING DISCRIMINATION DURING THE COVID ERA The beginning The dawn of COVID-19 is broadcast all over the world with Wuhan, China at the center of attention. A slew of media frenzy and inconsistent reports building fear and hate...
M Watch the showcase video! Why 5C Consumer desire is shifting! It’s more about an experience than love for the brand itself. It’s about fostering an e-commerce ecosystem requiring us to forge a new approach to meet our target audience. We must find...
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